Custom Illustrated Maps for Tourism & Visitor Guides by Greg Franco

Hi, I'm Greg, a freelance map illustrator specializing in creating custom illustrated maps for destinations, travel brands, and publishers producing travel content, whether for magazines or custom projects.

I design maps that inspire visitors to explore, highlight the character of each place, and tell a story at a glance. From visitor guides and themed trails to regional overviews, every project is thoughtfully crafted to capture the essence of the destination and what makes it unique and memorable.

With over 20 years of experience collaborating with the travel and tourism industry and creative teams, I create maps that not only help visitors find their way but encourage deeper exploration.

RECENT ILLUSTRATED MAPS FOR TOURISM AND TRAVEL PROJECTS
Illustrated map of Ashtabula County featuring 75 points of interest sorted into 6 categories, as well as driving tours and scenic byways
Ashtabula County tourist map
Map for visitors guide
Western part of Wyoming with landmarks such as Yellowstone National Park or Grand Teton National Park
Travel Wyoming illustrated map
Map for visitors guide
Illustrated map of the lower Maurienne Valley in the French Alps featuring illustrations, points of interest and visitors centers
Explore Maurienne
Illustrated editorial map
Illustrated tourist map of Genesee County with various points of interest and illustrated attractions and activities
Flint and Genesee County tourist map
Map for visitors guide
Full map of Arlington, Texas feating 90+ points of interest
Tourist map of Arlington, Texas
Map for visitors guide
Vertical illustrated map of the Vine Trail in Napa Valley
Napa Valley Vine Trail map
Illustrated trail map
Vertical illustrated map of the entire Napa Valley showing landmarks, attractions and the general atmosphere of the area
Napa Valley illustrated tourist map
Map for visitors guide
Illustrated map for the Taco Trail in Napa Valley indicating restaurants and food trucks to enjoy the best Mexican food in the valley!
Napa Valley Food Trails maps
Illustrated trail maps
Map of the Bay Area with illustrated points of interest
Bay Area illustrated tourist map
Map for visitors guide

WHO I WORK WITH

  • Tourism boards and destination marketing teams
  • Travel brands and visitor experience companies
  • Publishers producing travel content (magazines or custom guides)
  • Creative teams and art directors
  • Hospitality and travel industry professionals (hotels, tour agencies)

WHEN TO HIRE A MAP ILLUSTRATOR

You may need an illustrated map if you want to:

  • Highlight key attractions or trails in a destination
  • Create a themed visitor experience (food, wine, art, or heritage trails)
  • Produce visually engaging maps for travel guides or magazines
  • Showcase the character and charm of a region

Learn more about why illustrated maps matter here.

I’m also behind lecartographiste.com, where you can explore additional illustrated maps and practical maps created for a wider range of clients, including museums, books, and magazines.