How illustrated and practical tourist maps help tourism destinations stand out
Over the years as a freelance map illustrator and designer, I’ve had the pleasure of creating a wide variety of tourist maps for destinations around the world. While working with cities, tourism boards, and travel-focused brands, I’ve often found that people are unsure about the difference between illustrated and practical maps, and which one best fits their needs. So in this article, I’ll break down the two approaches, explain how they differ, and share why both can be incredibly useful in a tourism context.
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