Street map of Petaluma with points of interest
Map and legend as laid out in the visitors guide

Downtown Petaluma illustrated tourist map

This map focuses on downtown Petaluma, helping visitors find their way between shops, restaurants, and key landmarks.

Map Purpose
Inspire visitors to explore the historic downtown of Petaluma by showcasing key points of interest in a fun and engaging illustrated map.

Challenge
Create a detailed yet playful street map that clearly identifies 33 points of interest across Petaluma’s downtown area without sacrificing clarity.

Project Description
This textured, hand-drawn street map captures the charming character of Petaluma’s historic downtown. Designed with bright, inviting colors and a numbered legend system, it plots 33 key points of interest while making navigation easy and enjoyable for visitors.

Illustrations
Custom illustrations highlight key buildings, landmarks, and happy characters in a lively, hand-drawn style. Unique iconography was also developed to differentiate categories of attractions and enhance visual clarity.